Whether it's hospital software, an arts website, or a shopping app, we design products that thrill your users.
 
Two people creating website wireframes on a whiteboard. UX Design, UI Design, Interaction Design, Prototyping.

Design

  • Branding

  • User Experience (UX) Design / Product Design

  • User Interface (UI) Design

  • Interaction Design

  • Prototyping

  • Pattern Library Development

  • Public/Private Talks and Workshops


From enterprise software to sleek mobile apps, we craft digital experiences that drive engagement and conversion. We approach our collaboration by first understanding what your business and customer goals are. Our discovery process quickly identifies gaps and opportunities while aligning all parties involved towards the common goal. Our work is iterative: starting with wireframes and then moving into highly-polished UI design and interactive prototypes. Whether project-based or retainer-based engagement, we work closely with your product, marketing, and development teams to ensure that we design a remarkable experience for your customers.

Case Studies:
UW Health Geolocation Search
Tuckernuck Website
Red Card Athletics iOS App

  • A UX design agency delivers wireframes, user flows, prototypes, and final UI designs that improve usability, engagement, and conversion across digital products.

  • Branding defines the visual identity and voice across a product or company. UX design defines the flows and layouts for a digital product. The user interface is where the two meet— the visual look & feel is applied to the UI and the voice is applied to the UI copy.

  • UX and SEO align by structuring content and interfaces that are both user-friendly and easily understood by search engines and AI systems.

  • Prototyping is most valuable early in product development to validate ideas, gather user feedback, and avoid costly engineering work.

UX for AI-Powered Products

  • AI-powered UX Design

  • Ethical AI Design Consulting

  • User Research Specialized for AI Software

  • UX Best Practices for AI


We have real-world experience designing clear, ethical, and user-friendly experiences for AI-powered systems. Our work includes crafting dashboards that highlight AI insights, developing tools that automate physicians’ reports, and creating AI-assisted apps that guide consumers through job interviews. Every project is unique, demanding a human-centered approach that fosters trust, encourages user feedback, and makes AI truly indispensable to your users.

Physician dictating notes through AI app
Woman conducting usability research on a computer

UX Research

  • Field Studies

  • Usability Research / User Testing

  • A/B Testing

  • Analytics

We believe that effective product design relies on the ability to empathize with the user's mindsets. Depending on your project and goals, we will devise the right research roadmap and methods. Holistic research connects the dots, bridging quantitative with qualitative data. But in an imperfect world we also know how to operate with data scarcity. Research, when properly used, illuminates previously unidentified opportunities and drives innovation.

Case Studies:
Tuckernuck Website‍
UW Health Website
Moore Web App

  • We use UX research methods that include usability testing, field studies, interviews, A/B testing, and analytics to gather both qualitative and quantitative insights.

  • When data is limited, lean methods like rapid usability testing, expert heuristic reviews, and directional research help uncover actionable insights quickly.

  • UX research identifies user needs, validates assumptions, and reduces risk by informing product strategy and design decisions with real behavioral and attitudinal data.

UX Strategy & Leadership

  • Fractional UX Leadership, Interim UX Management

  • Working Backwards Coaching

  • Product Management

  • Customer Journey Mapping

  • UX Talent/Hiring

  • Design Thinking Workshops

  • Public/Private Talks


We support you and your organization, wherever you are in the arc of UX maturation. We often provide interim leadership and UX management to help our clients with their newly forming UX and UI design teams. For others we provide strategic services like design thinking workshops that help transform their approach to their digital roadmaps.

Upcoming talks and events.


Case Studies:
Tuckernuck Website‍

  • Fractional UX leadership provides experienced design leadership on a part-time or interim basis—guiding teams, shaping strategy, and driving execution without the commitment of a full-time hire. It’s ideal for organizations that need senior-level expertise and oversight but aren’t ready to take on the cost of a full-time role. Many clients also use this model to maintain momentum on critical initiatives while they take the time to find the right full-time hire, avoiding rushed decisions and ensuring continuity in the meantime.

  • Companies typically need UX strategy support when they’re scaling teams, launching new products, pivoting existing offerings, or working to better align design with business and customer goals. It’s especially valuable in moments that require cross-functional alignment. We help organizations bring stakeholders together around a shared product vision, clarify priorities, and make informed trade-offs—so teams can move forward with focus and confidence.

  • UX strategy improves product adoption, customer satisfaction, and conversion by aligning product roadmaps with user needs with business objectives. At Functionaire, we bring seasoned, senior-level UX leadership that can engage with and influence the C-suite. Our team includes leaders with experience from companies like Amazon, Target, and GE Healthcare, bringing a practical, business-minded perspective to every engagement. This ensures design decisions are directly tied to business priorities—helping organizations make smarter investments.

  • Yes. Functionaire offers AI advisory services led by Barbara Gulten, who brings Stanford-trained AI leadership. We help organizations navigate how and where AI fits within their product and operational strategy—balancing innovation with usability, trust, and responsible design.

    From assessing AI readiness to defining human-centered AI principles, we work with leadership teams to ensure AI initiatives are both strategic and grounded in real user needs—so teams can move thoughtfully and competitively.

Two people working together on UX Strategy and Leadership.

Curious How We Can Help?
Let’s Chat.