FAQs

What does Functionaire specialize in?

Functionaire is a user experience (UX) design and research consultancy specializing in simplifying complex systems, improving digital product usability, and aligning software with real user needs. We partner with our clients to improve conversion, engagement, and customer satisfaction through evidence-based design.

What industries does Functionaire work with?

We work across a range of industries—including healthcare, ecommerce, enterprise SaaS, and wellness sectors—helping organizations transform digital products through strategic UX research, prototyping, and design.

How does Functionaire support AI product design?

Functionaire brings deep expertise in designing intuitive, human-centered AI experiences. We’ve partnered with teams building AI-powered tools—like medical scribes, intelligent dashboards, and training platforms—to ensure the technology is usable, trustworthy, and context-aware. We make sure that in front of every powerful AI engine there’s a seamless, human-first user interface.

What services does Functionaire provide?

Our core services include:

  • UX audits & heuristic evaluations

  • UX and UI design (including prototyping)

  • Branding

  • SEO

  • Product strategy workshops

  • Usability research

  • Fractional UX leadership

Need something tailored? We customize every engagement to your goals and timeline.

Where is Functionaire located?

Functionaire is proudly based in Madison, Wisconsin, in the heart of the Midwest. While we primarily work remotely with clients across the globe, we travel to client sites when in-person collaboration adds value. We also welcome the opportunity to host clients visiting Madison—whether local or just passing through. We believe great work happens both virtually and face-to-face, and we’re flexible to what works best for you.

How can I work with Functionaire?

It’s easy to start. Whether you're redesigning a product, need usability insights, or want ongoing UX strategy support, visit our Contact Page. We’ll schedule a discovery call to learn more about your goals.

Projects with Functionaire typically range from 3 weeks to 1.5yrs. Many of our clients have worked with us over 4 years; we are proud of the strong trust-based relationships we have built.

How does Functionaire structure pricing?

Functionaire offers both hourly consulting as well as monthly retainers. We typically work with our clients to find the best fit for their planning and budget.

Who founded Functionaire?

Functionaire was founded by Barbara Gulten and Eliana Stein in 2018. It is a 100% women-owned business, headquartered in Madison, WI. Read more